Trade Incentives
The participants are typically rewarded with points for repeat sales of the supplier's products. The programme promotes brand loyalty and will often generate an improved focus on the supplier's range of products and can be used for all areas of the business. The participants can choose to spend or redeem the points online against thousands of exciting rewards.
Reward programmes will not only strengthen the relationship with the dealer network and channel partners but can also improve the supplier's understanding of how partners sell and to whom they sell. The schemes can be self-financing and are often funded directly by the increased profit and turnover the dealers and channel partners generate.
